We've all been there. You listen to financial analysts and your eyes glaze over as you struggle to interpret their—intentionally—difficult lingo. Or, maybe you hear the sky is falling – every single day – as financial reporters make mountains out of molehills. But it doesn't have to be that way.

The financial markets are actually easy to understand, when you realize that they behave just like we do as human beings. Expectations, surprises, rumors, good news, bad news, and buying or selling decisions—they all make perfect sense…once you know the code.

This presentation will teach you those codes and show you how to use them quickly and easily every single day. After all, you’ll gain more prospects, develop stronger relationships, and do more business (profitably) when you make the switch from listening to financial experts to BEING ONE.

• The driving factors behind how and why interest rates change
• When and where to watch for the days news
• How to decipher what’s behind the headlines
• Which reports have the highest impact on rates…and why
• Expectations, whisper numbers, and revisions
• Geopolitical news and the Fabulous Fed
• How to leverage this knowledge and information into your client relationships and referral partnerships