Become a local media star and jumpstart your referral business. The social media values community service. Give your community love, value and the knowledge they want. I discuss three ways to engage your community.

1. Learn how to automate your social media marketing to provide the information your community really wants to know: breaking local news and the best deals in town. You become an indispensable local media resource.
   
   
2. Learn how you can develop your own local Daily Deal coupons (just like Groupon) to serve your business and non-profit community. Be the frontrunner for raising money for good local causes. This wins you fans and referrals.
   
   
3. Providing value using local media, inexpensive coupon advertising and cause marketing will enhance your position as a community leader. At the end of the presentation, we put together the "go to market" strategies that will build your mortgage business.

Everybody is beginning to realize social media marketing is not suited to pushing marketing messages. Patrick Kitano has been in the forefront for developing powerful automated community engagement strategies that quickly build the local referral networks and then attract deal flow based on creating quid pro quo opportunities. His message is unique, practical and completely unlike anything you've heard about leveraging social media for business development. You'll wonder why you ever chatted three hours straight on Facebook again!