Would you ever demand a doctor to prescribe you a drug you just saw advertised?

What would you think of the doctor if they wrote you the prescription before checking your vitals, making sure the drug was appropriate for you and explaining its possible side effects?

I believe that’s equivalent to a consumer calling and asking: “What is your rate today on a 15 year fixed?” Quoting the consumer a rate without knowing their current financial situation, whether the program is prudent for them and explaining its side effects, is mortgage malpractice.

In my presentation you’ll learn the nuts and bolts of originating mortgages in today’s economic environment. It’s very different from how the mortgage industry and typical mortgage loan originator are doing it.

You’ll learn how to get your clients focused on the big picture and off rates. You’ll be taught that it’s not about just getting your clients a mortgage; it’s about getting them the right mortgage to achieve financial security faster. You’ll now understand that how your client handles their mortgage will have a far-reaching impact on virtually every facet of their financial life including their ability to save, pay for college, and plan for their retirement.

In my presentation you’ll learn:

• How to stop selling mortgages, but instead educate clients fiscally to originate more mortgages
• How you can stop relying on Realtor leads and go consumer direct
• How to identify consumers that need your education and advice
• What consumers are really looking for... and it’s not the lowest rate
• That viewing a mortgage as a financial tool leads to consistent production regardless of mortgage interest rates or home sales
• The #1 major financial goal consumers have
• The 4 steps consumers can take to reach that goal

After my talk, you’ll know how to communicate with consumers on a much deeper level. You’ll be able to educate consumers that there is more to selecting a mortgage than a low rate. Most importantly you’ll recognize that originating a mortgage today is a process, not a product.